The owner of a fast food franchise in East Los Angeles panicked when
his drive-through cashier was robbed at gunpoint. While the criminals escaped
with all the day's receipts, an even greater loss was the owner's peace
of mind. Since his wife and daughter both worked at the restaurant, he stood
to lose a lot more than money if the robbers returned. What could the owner
have done to make his business and his family safe?
In this case, a simple bulletproof one-way drive-through window would
have made the robbery impossible. More importantly, such a deterrent might
make criminals think twice about their chosen target.
Crime Kills Businesses
American businesses lose billions of dollars each year as a result of
crime. Small operations are especially likely to be victims, losing at least
20 times more money than do large corporations. In fact, shoplifting, robbery
and burglary put such a disproportionate strain on small firms that many
disintegrate as a result. Business owners can even be held liable for crimes
against people that are committed on their property, meaning their livelihood
can be threatened by random acts of violence as well.
Employees of a sportswear manufacturing facility in Los Angeles were
devastated when a man came in during working hours and murdered two of
their
coworkers before killing himself. The company's owner was shocked to learn
that he could be held financially responsible for the trauma his staff experienced
because access to the work area was not controlled effectively.
However, if the sportswear manufacturer had been able to prove to a judge
that he had taken precautions - even minimal ones - to safeguard his building
and his employees, he would have been absolved of liability.
No matter what kind of venture you own, you have assets and employees
that require protection. Many entrepreneurs fail to realize the amount of
damage crime can cause. They are also unaware that the most important security
measures are inexpensive and simple to implement. As a business owner, you
need to step back occasionally and conduct a security review, keeping in
mind the three Ds of crime prevention: deter, delay and detect.
Deter, Delay, Detect
Deterring criminals is the key to making sure your business is not an
easy target. Simple and inexpensive measures such as replacing old locks,
hiding expensive equipment from passers-by, and putting bars on windows
can cause would-be criminals to seek more vulnerable prey. Anything that
tells potential thieves you have paid attention to the security of your
building can be an effective deterrent.
Delaying a crime, or preventing quick access to valuable merchandise
or equipment, is the second crucial step in protecting your business. The
owner of a California office supply store learned the importance of delaying
criminals after experiencing repeated burglaries, each of which resulted
in losses of almost $10,000 in merchandise. Although the store had a locked
accordion gate behind glass entrance doors, the gate was secured with a
cheap lock. A sturdier, slightly more expensive lock could have occupied
the burglars long enough for the police to reach the scene after the alarm
was activated.
The last of the three Ds, detection, is accomplished by more complex
technology like alarms or surveillance equipment. However, these products
- such as window glass bugs or motion detectors - can actually give a false
sense of security. For experienced criminals know that alarm companies and
police communications centers must go through a number of steps before
reaching
the location of a break-in. This gives them ample opportunity to escape
with valuable equipment or merchandise. For this reason, law enforcement
officials maintain that alarms and surveillance should only be used as back-up
security devices.
Although detection is generally not effective at preventing a crime,
it can decrease the amount of time a burglar has inside the building and
is therefore an important component of building security. However, don't
spend disproportionate amounts of money on high-tech equipment. Focus
instead
on inexpensive, low-tech tools for deterring or delaying criminals.
Doing Business Safely
After you install new security precautions, the job is not finished until
you have also made adjustments to your daily operations and employee training.
"Not enough people are looking at the big picture," asserts Michael
Harding, a Southern California law enforcement officer. "Your physical
security will not be effective without operational security and good employee
training. The three are tied together."
In the case of the Los Angeles fast-food franchise that was robbed at
gunpoint, Harding found simple solutions to the many security problems
existing there. The restaurant's back door and a storage room door were left
unlocked
during business hours, for example, and employees tended to leave them wide
open for the sake of fast movement between areas of the building. "All
I had to do was tell them to close and lock their doors," says Harding.
"It sounds obvious, but it could really save a lot of worry."
What Can You Do?
With careful thought, you can probably identify most of your own security
weaknesses. First, determine exactly what requires protection in your office,
store or factory. Use common sense. For instance, don't spend a lot of money
on alarms and access control for a storage area that only houses basic supplies
such as boxes or business forms. For areas such as this, good locks should
be sufficient. In addition, step back and look realistically at your neighborhood
and personnel. Don't go overboard by surrounding your building with
Dobermans,
or conversely, take unnecessary risks with valuable resources by depending
only on trust for security.
Also evaluate how well your existing security arrangements address likely
threats to your business. Be sure to go over every detail from the types
of locks you install and your system of key distribution to employee
identification
and after-hours use of the facility. Even simple things like lighting can
be extremely important.
Find the Right Help
If you are uncertain about the vulnerable points in your building and
how to protect them, consider calling in a security professional to conduct
a comprehensive evaluation of your premises and daily operations.
The best analysis will only be possible after the consultant observes
typical personnel activity and thoroughly examines the various access points
at all sides of the building and on the roof. Ask for a complete report
of the evaluations and recommendations after the professional has explained
them to you in a face-to-face consultation.
Keep in mind as you look for a consultant that the person you hire may
have a product to sell other than knowledge about security. Although the
professional often provides excellent advice, use common sense about any
product recommendations the consultant makes.
Officer Harding recommends consultants who are currently in law
enforcement
because they have the greatest expertise in crime prevention and nothing
to sell but the most up-to-date information. Just as fashion and food trends
change with the times, so do crimes. "We get to interview the bad guys
when we arrest them for a break-in," Harding says, "so we know
all their latest secrets."
Access Control Keypads Offer More Than Security
Aside from carefully controlling traffic through your premises, access
control keypads and card readers provide many benefits that will save you
money and worry in the long run.
To keep track of who goes in and out of the various doors in their four
buildings, Insignia Commercial Group in Austin, Texas has used access control
keypads for years. Michael Osborne, chief engineer, says he utilizes the
system for much more than security purposes, however. "We've got the
access system tied into energy control too," he says. "That way,
only designated people can turn on the air conditioning and lights after
hours by using their codes."
The system, designed by Hirsch Electronics in Irvine, California, has
appeared in films like Jurassic Park. "The keypads have a high-tech
look that many business owners really like. Employees feel safer, and visitors
know they're dealing with the latest in security," reports Rob Zivney
of Hirsch Electronics. Osborne agrees that appearance is one of the added
benefits of electronic access control.
Just as with other building security measures, access control systems
require thorough user training to work well. Osborne says all the companies
located in Insignia's buildings have a tenant manual that describes exactly
how to operate the system. As he explains, "The manual reminds people
not to let anyone in behind them as they enter, for example, and never to
punch in a code while someone is watching."
Alarms: The Reality of Response Time
When looking around the inside of your building, do you see valuable
equipment or merchandise that a thief could collect in five minutes or less?
Then maybe your alarm system just isn't enough. Consider the steps and time
involved between the alarm being triggered and the arrival of a police officer
at your site.
1. The alarm goes off when someone breaks in or trespasses.
2. The security company must identify the location of the alarm.
3. The security company calls the location to make sure the alarm was
not set off accidentally by someone authorized with a special code.
4. The security company contacts the local sheriff or other police
communication
center.
5. The police enter the location into a computer and look for an on-duty
officer in the area.
6. The police communication center sends an officer to the location.
7. The officer arrives on the scene of the break-in, often five minutes
or more after the alarm originally sounded.
Controlling Access to Your Building is a Key Issue
Whether a business operates out of a factory, garage, store or office
suite, good key control can protect the people, property and information
inside.
The little words "Do Not Duplicate" on all of your office keys
sound like good insurance against unauthorized entry. Unfortunately, they
mean almost nothing in most cases, says Alan Stelzer of Antrim's Security
Co. in Pasadena, California. Stelzer strongly recommends keys that can only
be duplicated by the manufacturers or their agents when you present a
registration
card and positive identification. All of the copies should then be listed
by their consecutive serial numbers and the employees who use them.
One of the best features of the latest locks is that they can be installed
into existing door hardware. A locksmith inserts or removes a columnar unit
rather than installing expensive new materials. "This system, including
a master key which only you use to unlock all of the doors, is a must for
security, especially since it requires little time and investment,"
says Stelzer.
What about Guard Dogs?
In today's high-tech world, a decidedly low-tech solution can still be
effective. For many types of businesses like automobile dealerships, construction
sites or warehouses, guard dogs can be an excellent crime deterrent.
Unlike security systems or alarms, guard dogs can cover large outdoor
areas, and they continue to work during a power outage. Unlike a human guard,
a well-trained dog stays alert throughout the night, and a dog's heightened
senses of smell and hearing can detect intruders long before humans can.
Dogs are also the least expensive guards, costing about $500 a month for
full service.
At the minimum, a good guard dog service should provide nightly delivery
and pick-up, in which case you and your employees do not have to come into
actual contact with the animal. Your guard dog service must also must carry
liability insurance, which protects you from responsibility for injuries
the dog might inflict on passers-by or trespassers.
If you are thinking about using a guard dog to protect your premises,
consider several issues. First, a good guard dog is an effective deterrent,
but should only be used for that purpose. "If people want to steal,
they're going to steal," claims J.R. Ewing of Century Dogs in Los Angeles,
California.
The second thing to remember is that a determined criminal can find ways
around almost any defense, including guard dogs. For example, mace, sedatives
or other weapons can effectively disable even the most vigilant of animals.
However, the presence of a guard dog does make your business far less
appealing
to would-be thieves who might decide to move on to more poorly protected
premises.
To thoroughly safeguard your business, combine guard dog service - if
appropriate - with other measures like good fences, locks and an alarm
system.
How Good Is Your Building Security?
The following is a simplified list of building features a security
consultant would examine. Assess whether your security provisions are good,
satisfactory, unsatisfactory or nonexistent. Fixing a few simple problems
can go a long way in preventing crime.
1. Perimeter
Lighting: Do you have lights at all entrances? Are they protected
from vandals and thieves?
Fences / Walls: Is it possible to get over or under them? What
are they made of? Are they in good condition?
Gates: Are any left unsecured? Are they in good condition?
Storage Yard: Do you have materials next to the fence or entrance?
Are the materials hidden from passers-by?
Parking Lots: Is employee parking separate from parking for the
general public? How close to the building is it? Is there enough lighting?
Address Numbers: Are they legible and visible from the
street?
Pedestrian / Vehicle Access: How well is it monitored? Is it
in front of the building?
2. Doors
Can they be pried open? Are they solid in construction? Do they have
reliable dead bolts? What kind of strike plates do they have? Are your closing
procedures listed and uniform?
3. Windows
Are they secured with screw locks, pins or sturdy cranks? Are louvers
glued shut or otherwise secured? Are there drapes or blinds that prevent
would-be thieves from seeing inside your property?
4. Roof
Are all skylights, vents and hatchways secured or covered? Do trees,
drain pipes or walls allow easy access to the roof?
5. Interior
Lighting: Do you have lights on after hours? Is there an
emergency back-up system?
Valuables: Are they out of view of any passers-by?
Storage / Offices / Saferoom: Are they secured with high-quality
locks? Are there phones in each room to allow emergency calls?
6. Special Areas
Loading Docks: Are they well-marked and secure? Employee Training: Have your employees been trained in crime
awareness
and prevention?
Key Control: Do you have a foolproof system to keep track of key
distribution? Do you know many copies have been made?
Trash Areas: Are your trash bins enclosed and locked?
7. Security Systems
Alarm System: Is it monitored? Does it include a panic device?
Do you have prominent signs announcing its presence?
Closed-Circuit TV: How is it monitored? Is there a time
delay?
Guards: What kind of training do they have? Are they bonded?
How
thorough a background check have you conducted on them?
Guard Dogs: How many do you have? During what hours are they
present?
Have you posted warnings prominently? Are you aware of your liability in
case of attack?
If you are unable to answer many of these questions, a professional security
consultation is in order. Remember that by investing a few hundred dollars
now, you may be saving thousands of dollars in the long term.
Excerpted with permission from Small Business
Success
magazine, Volume X, produced by Pacific Bell Directory in partnership with
the U.S. Small Business Administration and the Partners for Small Business
Excellence.
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