Premier Fasttrac
Greater Bay Area Entrepreneurial
Training Program
Business Startup:
Kick Starting Your Product Idea
Standards for Small Business
Seminar Program
Seminar Program Schedule
This series of workshops takes a "back to basics" approach that provides novice and experienced business owners alike with techniques and strategies for improvement that can be implemented immediately.
Standards for Small Business Training Program
SHAPE UP FOR THE MILLENNIUM
Get Your Business 'Fit' For The Future! In the face of a fickle economy, a changing work force and a highly competitive environment filled with finicky consumers, you need to have a process to keep your business thriving. To help you stay competitive we co-sponsor a series of workshops on small business survival conducted by Kent Burnes, a nationally respected economic development expert. In order to succeed small businesses must evolve with the times. Especially when you consider that "by the year 2000, 30% of today's small businesses will be out of business," says Burnes.
The series of workshops takes a "back to basics" approach that provides novice and experienced business owners alike with techniques and strategies for improvement that can be implemented immediately. Topics cover the full range of business concerns such as:
- Finding and keeping the edge on your competition
- Competing with national discount chains
- Client/Customer retention - it costs less to keep them than to find them.
- Pricing your products or services
- De-mystifying your business numbers
- What to do when disaster strikes
Regular automotive maintenance ensures your car can make it in the fast lane. When was the last time you gave your business a tune-up? Learn to better understand your competition, your market, your customers and your business to keep your business on the fast track.
To sign up see the Standards for Small Business Workshop Schedule or call your local Pacific Bell Directory Yellow Page representative at 800-248-2800 or 888-995-5502.
Premier FastTrac
Nationally acclaimed, Premier FastTrac is an 11-week, 30+ hour (3.5 hours
per
week) program for existing San Diego-area business owners. Created at the
University of Southern California (USC) in 1986, it boosts successful
graduation
of nearly 25,000 entrepreneurs throughout the United States.
Premier FastTrac - described as a "mini-MBA" - combines interactive
instruction
(led by well-respected San Diego entrepreneurs) with one-on-one coaching,
peer-
group learning, guest speaker lectures and comprehensive workshops.
Tuition
(including all class materials and two hours of individual coaching) is
$479. For
additional information, call Lisa Hasler at Foundation for Enterprise Development at (619) 551-4981 or visit the website at www.fed.org.
Greater Bay Area Entrepreneurial Training Program
A first-ever effort in Northern California involving the State of
California
Entrepreneurial Training Panel, the California Invention Center, and the
Center
for New Venture Alliance (Golden Gate University), along with private
sector
partners Bank of America and Pacific Bell Directory and local Small
Business
Development Centers, will enable a total of 960 entrepreneurs (each with
10 or
fewer employees) to go through a 10-week training program during 1997.
The program, taking place at eight locations in six Bay Area counties (Marin, San Francisco, San Mateo, Santa Clara, Alameda and Contra Costa), consists of 10 four-hour management courses ranging from analyzing the competition to managing cash flow and finances, legal issues, sales and marketing, regulatory affairs and business technology. The faculty all have hands-on operational experience in running a small business.
Tuition (valued at $960) is free for qualified candidates. For further
information
on this program designed to assist entrepreneurs in growing their
businesses and
increasing their employee base, call: (415) 546-1997.
Business Startup - Kick-Starting Your Product Idea
This innovative, uplifting product development workshop takes you through
the
first steps towards making your idea a profitable business. Using
unique, hands-
on exercises to help you save money, minimize risks, seize opportunities
and
distinguish your product from the competition.
Specifically, the workshop will help you:
- Define your product and your goals
- Brainstorm on your product's features, customers, retail outlets,
marketing
ideas
- Understand, in plain English, how to conduct real-life investigation
and
market research
- Develop a set of 'rules to live by' so you can seize opportunities
- Discover resources to help you develop a working prototype of your
product
- Develop a 30-second commercial you can use as the foundation for your
business and marketing plans
- Develop a plan to move forward
These sessions will be led by Romanus Wolter, Small Business Consultant
to the
State of California and to the City College of San Francisco. Romanus is
also the
Small Business online columnist for Pacific Bell Internet Services and
head of
BRIIA - BRinging Ideas Into Action - a creative business incubator.
Call (415) 551-1801 to register.
Copyright ©1998 Partners for Small Business Excellence