Company Image

Articles

"Billboard Advertising Works for Small-Budget Business" by Sally Hodges. Denver Business Journal, August 26, 1994, p. 22.
—Discusses the benefits of outdoor advertising and provides tips on developing and designing the ads.

"Changeable Message Signs: A Technology Whose Time Has Come" by Myron Laible. Journal of Public Policy & Marketing, Spring 1997, p. 173.
—Describes the legal issues and regulations regarding changeable outdoor signs.

"Design: Street Smart Signs" by Gail Bellamy. Restaurant Hospitality, February 1992, p. 146.
—Design consultant gives expert advice on effective sign making.

"Neon Installations — You Get What You Pay For" by Tom Cummings III. Chain Store Age Executive with Shopping Center Age, September 1994, p. 104.
—Discusses the potential dangers of neon signs.

"Signage Key to Custom Menus" by Mary Kay Melvin. Amusement Business, September 23, 1996, p. 3.
—Analyzes characteristics that make a sign effective.

"Signs of the Time: High-Tech, Custom-Created Image for Your Business" by Kathy Mayer. Indiana Business Magazine, June 1995, p. 45.
—Suggests ways to use technology to improve sign making and discusses the characteristics of a good sign.

"Signs, Signs, Everywhere a Sign." Security Management, March 1996, p. 77.
—Provides tips for the effective creation and placement of signs.

"A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards." Journal of Public Policy & Marketing, Spring 1997, p. 179.
—Discusses the regulatory debates surrounding outdoor advertising.

Books

Berke, Conrad, Successful Advertising for Small Businesses. John Wiley & Sons Inc., 1996.
—This basic guide to advertising includes tips on creating signs and how to use headlines.

Dennison, Dell, Advertising Handbook for Small Businesses. Self-Counsel Press, 1995.
—Serves as a guide to topics such as creating budgets, designs, logos and corporate identity.

Keding, Ann, and Bivins Thomas, How to Produce Creative Advertising. NTC Business Books, 1996.
—Provides tips on creating advertising strategies, designing effective ads, typography, ad layouts and uses of color.

Star, Tama, and Hayman, Edward, Signs and Wonders—The Spectacular Marketing of America. Doubleday, 1998.
—Traces the history of outdoor signs and how corporations have used them to best advantage.

Organizations

International Sign Association. 801 North Fairfax Street, Suite 205, Alexandria, VA 22314. (703) 836-4012.
—Offers legislative and educational programs on signage. Publishes safety and training manuals and gives information on sign codes, zoning and permits.

National Association of Sign Supply Distributors. 5024 R. Campbell Boulevard, Baltimore, MD, 21236-5974. (410) 931-8100.
—Conducts educational programs on sign making.

Outdoor Advertising Association of America/ Marketing Division. 12 East 49th Street, 22nd Floor, New York, NY 10017. (212) 688-3667.
—Promotes the use of outdoor advertising, conducts research programs and compiles statistics.

World Signs Associates. 8774 Yates Drive, #120, Westminster, CO 80030. (303) 427-7252.
—Provides seminars on sign construction, maintenance, new products and technology options.