SOHO Trends
Books
Antoniak, Michael, How to Start a Home Business: A Savvy Step-by-Step Guide to Becoming Your Own Employer. Avon Books, 1995.
—Discusses how to obtain financing, using the latest computer software to target specific markets, and creating an office that doesn’t share space with family activities.
Berner, Jeff, The Joy of Working from Home: Making a Life While Making a Living. Berrett-Koehler Publishers, 1994.
—A "survival kit" designed for people who currently work from home or are thinking about making this major life change, this book offers solutions for improving productivity and job satisfaction, while maintaining a balance between work and personal life.
Business Plan for Home-Based Business. SBA Publications. P.O. Box 46521, Denver, CO 80201-46521. Small Business Answer Desk: (800) 827-5722.
—Offers a comprehensive approach to developing a home-based business plan.
Bond, William J., Going Solo. McGraw-Hill, 1997.
—A step-by-step guide on how to take specialized knowledge from schooling, job, career or life experiences and translate it into a profitable, thriving home business.
Engel, Peter, ed., The SOHO Desk Reference. Harper Collins, 1997.
—An A-to-Z guide covering a range of issues that affect home-based businesses.
Edwards, Paul and Sarah, The Best Home Businesses for the 90s: The Inside Information You Need to Know to Select a Home-Based Business That’s Right for You. G.P. Putnam & Sons, 1994.
—Profiles the 95 top home businesses, addressing how they work, what skills they require, establishing rates, and what you can earn. Writers of Working from Home: Everything You Need to Know About Living and Working Under the Same Roof.
Lonier, Terri, The Frugal Entrepreneur: Creative Ways to Use Time, Energy & Money in Your Business. Portico Press, 1996. (800) 222-7656.
—This resource offers hundreds of tips and techniques from savvy entrepreneurs on how to use creativity instead of cash to generate business success.
Lonier, Terri, Working Solo Sourcebook: Essential Resources for Independent Entrepreneurs. 2nd edition, John Wiley & Sons, 1998. (800) 222-7656.
—A gateway to more than 1,200 valuable business resources. Includes books, audios, services, supplies, and professional networks and associations.
Lonier, Terri, Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business. 2nd edition, John Wiley & Sons, 1998. (800) 222-7656.
—This easy-to-read guide offers a detailed road map to solo success for both self-employed newcomers and seasoned pros.
Murray, Katherine, Home but Not Alone: The Parents’ Work-at-Home Handbook. Park Avenue Productions, 1998.
—Is it possible to work at home with children around? Discusses child-care options, low-cost marketing, establishing balance in life, and how working at home can be good for the entire family.
Internet
Working Solo Online. http://www.workingsolo.com.
—This Web site provides a wealth of information about one of today’s most dynamic business sectors, self-employment. Receive updates on "Working Solo News and Resources" via e-mail by sending your request to info@workingsolo.com.
Newsletters
Working Solo Newsletter. Working Solo Order Desk. (800) 222-SOLO.
—This quarterly publication offers the latest in news, marketing ideas, legal and tax issues, solo management techniques, new products and services, and other valuable business topics.
Videos
Home-Based Business: A Winning Blueprint. SBA Publications. P.O. Box 46521, Denver, CO 80201-46521. (800) 827-5722.
—Examines the basics of operating a profitable home-based business from designing the actual office space to international marketing.
Setting Up a Home-Based Business. American Institute of Small Business. (800) 328-2906.
—Shows how to develop a home business step-by-step, including marketing and selling strategies. Includes study guide.