Retailing on the Web

Articles

"E-Commerce Brings Applause, Some Fears" by Mitch Wagner and Sharon Machlis. Computerworld, September 1, 1997, p. 1.
—Explains consumer reticence toward Internet shopping and suggests where real security concerns should be directed.

"Few Sites Backed by Planning" by Mitch Wagner. Computerworld, September 15, 1997, p. 14.
—Explores how to move beyond posting company information on a Web site to develop a plan for an online venture.

"If You Build It, Will They Come?" by Richard J. Koreto. Journal of Accountancy, July 1997, p. 83.
—Explains that small businesses interested in creating a Web site can do so affordably, although the content and graphics have to help draw visitors back. Registering a site with a search engine can effectively publicize it.

"IGA Offers Web Site Template to Retailers" by Denise Zimmerman. Supermarket News, July 7, 1997, p. 21.
—The Independent Grocers Alliance has created a Web template that is being offered to smaller retailers who cannot afford full-time webmasters to design and manage their pages.

"IBM Introduces Add-Ons for Internet Commerce." American Banker, September 23, 1997, p. 19.
—Examines online systems for small and mid-size businesses interested in Internet commerce.

"Internet Commerce: Artfully, Profitably Working the Web," by Dylan Tweney. InfoWorld, September 8, 1997, p. 70.
—Predicts that business-to-business transactions will become the most lucrative aspect of Internet commerce.

"Manufacturers Turn to ‘Net for Improved Supply Chain" by Randy Weston. Computerworld, November 3, 1997, p. 12.
—Discusses the pros and cons of new Internet software that allows customers to track their orders.

"Making Money on the Web: What Is Really Working?" by Dylan Tweney. InfoWorld, September 8, 1997, p. 63.
—Explores the fast-growing world of Web-based transactions and how people are spending money on the Web.

"Online Malls Experience Profit Pressure" by Howard Millman. InfoWorld, September 8, 1997, p. 66.
—High-profile cybermall failures are prompting business owners to reassess the Internet’s workability as a vehicle for retail sales. This article discusses what has not worked and what will.

"Quick-and-Easy Web Pages: Design and Publish Your Own Web Site -Without Learning to Program" by Joan Novelli. Electronic Learning, February 1997, p. 56.
—Includes a list of software programs that allow users to build their own Web site, while the program itself deals with the underlying HTML.

"Scaling for Dollars; As E-Commerce Traffic Increases, Vendors Tune Up Software" by Jim Kerstetter. PC Week, September 8, 1997, p. 1.
—Describes new products that help iron out kinks in Internet commerce.

Books

Donovan, John J., The Second Industrial Revolution. Prentice-Hall, 1997.
—Presents a business strategy for facing 21^st century challenges and how to implement it over the Intranet/Internet. Topics include deregulation, globalization, privatization, technology and quality competitiveness.

Harris, Wayne, CyberTool for Business. Hoover’s, Inc., 1997.
—Presents in-depth reviews of 113 Web sites and explains how using the Web is better than traditional means of doing business.

Judson, Bruce, NetMarketing: How Your Business Can Profit from the Online Revolution. Wolff New Media, 1996.
—Talks about the current state of online commerce in a readable way for anyone interested in putting their business on the Web.

Korman, Richard, GIF Animation Studio: Animating Your Web Site. Songline Studios, Inc., 1996.
—Explains how to acquire user-friendly GIF animation tools to make a Web site more effective. Includes a CD-ROM.

Levinson, Jay Conrad and Rubin, Charles, Guerrilla Marketing Online: The Entrepreneur’s Guide to Earning Profits on the Internet. Houghton Mifflin Co., 1995.
—Explains how to develop and use an online marketing program that is designed specifically for your business needs.

McCanna, Laurie, Creating Great Web Graphics. MIS Press, 1997.
—Shows how to create an array of fonts and icons that attract attention, and describes graphics programs like PhotoShop and PhotoPaint.

Siegel, David, Creating Killer Web Sites: The Art of Third Generation Site Design. Hayden Books, 1997. http://www.killersites.com.
—Addresses the fundamentals of Web site creation with detailed HTML guidelines and plenty of tips and tools.

Smith, Bud and Beback, Arthur, Creating Web Pages for Dummies. IDG Books Worldwide, Inc., 1997. http://www.dummies.com.
—This easy-to-understand guide explains how to use online Web tools, place a site on a server, and create pages with or without HTML. Contains a "Top 10" list of Web publishing do’s and don’ts.

Vasquez-Peterson, Anne-Rae and Chow, Paul, Teach Yourself Great Web Design in a Week. Sams.net Publishing, 1997.
—Covers all the basics of Web design.

Yesil, Magdelena, Creating the Virtual Store. Wiley, 1997.
—Offers a straightforward explanation of what a virtual store is, how it works, and how to create one out of an existing site.

Directories

Internet International Directory. SMART Resource Center. (800) 848-8000.
—This one-stop directory of more than 3,000 international World Wide Web sites includes up-to-date information on the status of the Internet in countries around the world.

Videos