QUALIFIED BY:  Over 16 years proven experience interfacing with
               large and small business owners for their
               telecommunications and advertising needs.

EXPERIENCE:
	Small Business Development
        (Represented AT&T for 3 years at functions for the Chula Vista,
         La Mesa, Otay Mesa and National City Chambers of Commerce interfacing
         with business owners, community leaders and local politicians.

        (Represented Pacific Bell Directory at La Mesa Chamber of Commerce
         and as chamber "Ambassador" welcoming new chamber members and
         coordinating their business needs with services provided by the chamber.
     
        (For the past three years, I've served as seminar coordinator,
         San Diego branch, for the Small Business Development Workshops
         with accomplishments that include:

            -Interfacing with SBA, SBDC, business and community leaders for the
            planning, promoting and facilitation of small business development
            seminars.

            -Serving as the local single point of contact for registration,
            check-in and material distribution to sponsors, planners and
            seminar attendees.

            -Radio and newspaper interviews to promote seminar attendance and
            awareness of other Pacific Bell Directory programs available to
            small business owners.

	    -Coordination of all branch efforts and promotions to increase
            internal employee awareness of offerings available through PBD to
            enhance customer service and add credibility to the consultative
            selling process.
 
            -Set up and maintain database of seminar attendees and business
            owners who show an interest in other PBD programs.
 
            -Member of Q2 Sale Evaluation Team and Telemarketing Process Team
            interfacing with senior management, BIS managers, sales managers
            and peers to fine tune and improve processes within PBD to meet
            growing competition.

            -Represented telemarketing in statewide roll out of 1996 Sharpening
            Your Competitive Edge/Competing With Mega Discounters Seminar
            program presented by Cathy Walters and Kent Burnes.

                                
EXPERIENCE:
	Marketing Services
	(Achieved 125 percent increase in the number of qualified leads by
         initiating basic sales training to field technicians and becoming
         their single point of contact.
    
        (Consistently maintained top sales position for 3 straight years in a
         highly competitive telemarketing and outside sales environment.

	(For AT&T, designed and implemented client surveys which successfully
         generated customer referrals and repeat business.

	(Consistently explore new sales opportunities and develop existing
         markets by forming network groups and working with business
         organizations.

	Training & Staff Development
	(Often use motivational training, behavior modification and technical
         instruction to ignite productivity in personnel at AT&T and PACBELL.

	(Responsible for technical and sales training for new employees.

	(Develop and lead seminars in sales training and customer service.

	Management/Administration
	(Experienced in developing and implementing methods and procedures that
         effectively support sales and customer service requirements.

	(Creative aptitude for evaluating and revising policies, standards and
	 goals to maintain a competitive edge.

	(Spearheaded company efforts to revise and expedite procedures for long
         distance and WATS line orders eliminating costly backlog of delayed
         orders and establishing a 98 percent completion rate.

	(An experienced coordinator of interdepartmental meetings, training
         seminars and leisure hour activities for building company and employee
         cohesiveness.
	       
	Education
        (Southwestern College 2 1/2 years.
              
        (Extensive Sales, Motivational and on the job training with Pacific Bell,
         Mountain Bell, AT&T and Pacific Bell Directory.
 
EMPLOYMENT HISTORY:
1990--        Pacific Bell Directory, San Diego, CA
1984--1990    AT&T Information Systems, Phoenix, AZ and San Diego, CA
1980--1984    Mountain Bell Telephone Company, Phoeniz, AZ
1969--1980    Pacific Bell Telephone Company, San Diego, CA